Will has over 20 years' experience growing international media businesses.
He was most recently Managing Director of the streaming service BritBox UK, a joint venture between ITV and BBC, which he grew during his tenure to 800k subscribers, 80% net product satisfaction and 4.7 stars app store ratings. He oversaw a slate of critically acclaimed original content and rolled the service out to over 20 platforms and distribution partners
Previously, Will was Managing Director of Ingenious Media, a leading investor in the creative industries which has deployed over £7.5bn of global media investments in its 20 year history. He sat on the Ingenious group board and led teams across TV, Film, Games, Finance and Legal functions.
He joined Ingenious from Warner Bros, where he was Chief Commercial Officer for the Harry Potter Franchise, leading the development and commercial growth of the Harry Potter, Fantastic Beasts and Wizarding World brands globally.
Prior to this he was Chief Operating Officer for HBO Europe, where his responsibilities included Content, Marketing, Affiliate Sales, and Network Operations.
He has also held roles at Disney, as VP of Equity Ventures & Business Development, EMEA; A+E Networks International as VP of Business Development & Branded Distribution; and Turner Broadcasting, as Director of UK Business Development.
Will has served on the boards of a number of companies including Super RTL, GMTV, FilmFlex and HBO Central Europe. He began his career in consulting with Spectrum Strategy Consultants and has a BA from Oxford University.