services
1. Brand Audit
- Unpacking and articulating your unique brand DNA to create alignment, generate insight and inform your priorities.
2. fan segmentation
- Applying proprietary research methodology to understand your brand’s fanbase - demographically, geographically and (most importantly) attitudinally
- From super-fans to lapsed fans, the curious to the committed, grandparents to kids
3. roadmap development
- Creating a pipeline of content, products, and experiences that maps against your fan priorities and is supported by a robust '365' programme of fan engagement
- Maximising the flywheel across long- and short-form content, social media, gaming, publishing, experiential, retail, licensing, brand partnerships and more
- The magic is in orchestrating these activations for the greatest amplification and fan engagement
4. business planning
- Establishing KPIs
- Identifying the most effective areas for investment
- Forecasting revenues and creating franchise P&Ls
- Quantifying ROI
5. partnership development
- Identifying, negotiating and onboarding the right long-term partnerships to bring your roadmap to life
6. organisational planning
- Setting your team up for success with clear, accountable structures and resource
- Training/workshops on franchise-management key principles, best practices and case studies, applying all decisions through the twin lenses of the brands and the fans
7. operations & management
- Product development
- Licensing deals
- Publishing
- Experiential & Live
- Gaming
- Launch management
- Localisation
- D2C fan engagement, digital marketing & social media
- Leveraging first-party data